We focused on building your company, closing deals, and hiring a team.
But here’s the thing…
In today’s world, people Google you before they trust your product.
Whether you’re pitching investors, hiring top talent, or closing that dream enterprise deal, people want to know the person behind the solution.
That’s where personal branding comes in.
Not the cringey, selfie-driven kind.
But the kind that builds trust, opens doors, and creates real business results, even if you post just once a week.
Why It Actually Matters
Let me give you the data first:
- 82% of buyers trust companies whose leadership is active on social media
- 92% trust people more than brands
- Thought leadership increases B2B win rates by 47%
Now let me tell you what I’ve seen firsthand:
One of our clients, a B2B fintech founder, started posting his behind-the-scenes hiring decisions and founder lessons just twice a month. Within six months, not only did his inbound leads grow, but VCs started mentioning his posts during calls.
He didn’t go viral.
He went visible. And that changed everything.
The 5 Foundations of a Great Founder Brand
Here’s what every strong personal brand I’ve worked with or studied has in common:
1. Clarity
Know who you are and what you stand for.
Your values, your vision, your voice, should feel instantly recognizable.
We helped a SaaS founder shift from “tech guy” to “team-first operator.” That shift in clarity? It reshaped his LinkedIn content and even influenced how his team saw him internally.
2. Credibility
Don’t just say “we scaled fast.”
Show the metrics, the pivots, the ugly wins. Share the lessons from that failed launch, the time you had to rebuild the team, the funding round that almost didn’t happen.
This isn’t about bragging, it’s about proof.
3. Consistency
No, you don’t need to post every day.
But if you show up intentionally, even once a week, with meaningful insights, people start to trust your voice.
And that trust? It compounds.
4. Relatability
People connect with humans, not headlines.
Talk about what keeps you up at night. Talk about your first failed hire, your doubts, your habits. It’s not a weakness; it’s leadership through transparency.
5. Thought Leadership
The best founder brands aren’t megaphones, they’re magnets.
They don’t just promote, they provoke.
They lead conversations in their industry, not just join them.
So How Do You Build Your Personal Brand?
Here’s the same framework we use with founders inside our agency:
Step 1: Define Your ‘Why’
Why are you doing this?
Whether it’s fundraising, attracting talent, building authority, or simply creating leverage for future ventures, your purpose shapes your presence.
Step 2: Craft a One-Line Intro
Your intro should make people feel something.
This is your hook, the line that says who you are and why you matter in one breath.
We often help clients turn “Founder of XYZ” into something like:
“Helping founders scale without burning out | SaaS @ 10M ARR | Builder, not buzzword guy”
Step 3: Share Stories, Not Just Stats
Want people to remember you? Tell them how it felt, not just what you did.
One of our favorite content moments with a client?
He shared the story of his first cold email, which flopped, and what he learned from it. It didn’t get 100k views.
But it got 3 client intros and 7 DMs.
Step 4: Be Consistent (But Realistic)
Forget daily pressure. Start with one solid post a week.
Write from what you actually experience, team wins, product decisions, founder reflections.
If you’re too busy, jot down ideas on the go. Turn a thought during your commute into a carousel later. It doesn’t have to be polished. It has to be real.
Step 5: Engage With Others
Comment on posts. Share thoughts in DMs. Tag someone when you reference their idea.
The fastest way to grow your brand?
Start conversations, don’t just broadcast.
Step 6: Use Formats That Fit You
You don’t have to write long posts.
You could:
- Post a 30-sec video reflection
- Record a podcast on the move
- Write short punchy notes
- Or even repurpose client convos (we do this a lot for clients)
Find your format. Play to your strengths.
Your voice matters more than the algorithm.
Real Founder Brands Doing It Right
Here are a few that I personally admire:
- Nithin Kamath (Zerodha) – Not chasing trends, just showing up with transparency
- Harsh Mariwala (Marico) – Calm, legacy-driven content that builds quiet authority
- Varun Mayya (Avalon) – Turned “tech geek” into a futuristic personal brand
None of these are trying to be influencers.
They just own their story.
If You Don’t Build Your Brand, Someone Else Will Write Your Story
I’ve seen founders lose out on funding, deals, and even hires because they stayed invisible.
Here’s the truth:
You don’t need to go viral.
You need to be visible, valuable, and authentic, in your own way, on your own terms.
I built my own personal brand while running a full-time agency.
I’ve helped others do the same, without burning out or turning into content machines.
Ready to Be Seen for Who You Are (Not Just What You Sell)?
Let’s build a personal brand that opens doors, quietly, intentionally, and powerfully.
Contact us here and let’s build a voice that people trust.
Because people don’t just buy from brands, they buy from you.